About

About Ripply

Ripply is a word-of-mouth growth tool for people launching something new. It turns a waitlist into a referral engine: it shows you who is bringing their friends, thanks them automatically, and rewards them in a way that fits your product.

Brand manifesto

Most companies chase traffic.

We believe in people.

Products don't grow from ads.

They grow when someone cares enough to tell a friend.

Every recommendation is an act of trust.

Every act of trust builds a community.

Other tools count where people landed.

Ripply honours the people who brought them.

That's Ripply.

Why we built Ripply

A waitlist gives you a list of names. It doesn't tell you which of those people cared enough to tell a friend, or who those friends told next. Most launch tools stop counting the moment someone signs up.

We think the people who spread the word are the most valuable people you have. Ripply exists to find them, follow the chain of who brought who, and make sure they get thanked.

What Ripply does

See who brought who
Every signup is linked to the person who referred them, generation by generation, so you can see how far each recommendation travelled.
Thank people automatically
Set up the thank-you and the rewards once. Ripply sends them when someone's friends join, in the way you want.
Launch in minutes
Describe your signup page and Ripply builds it, or add one line of code to the site you already have.

Who it's for

Founders, makers and small teams getting ready to launch, who would rather grow through people who love what they're making than through ads. Your first 1,000 signups are free, with no credit card.