Resources
Guides to word‑of‑mouth growth
How to turn a launch list into people who bring other people: referral waitlists, rewards, and what to avoid.
How to run a referral waitlist that actually grows
A step-by-step guide to turning a pre-launch waitlist into a referral engine: the invite loop, what to reward, and the mistakes that stall growth.
6 min readWaitlist vs. referral program: what's the difference?
Waitlists and referral programs both collect early users, but they work differently. Here's how they compare and when to combine them.
4 min readHow to reward your first ambassadors
Ideas for thanking and rewarding the early fans who spread the word about your product, from founding-member perks to merch, and how to keep it fair.
5 min read